ORANGE COUNTY, Calif. and TORONTO, Nov. 10, 2026 (GLOBE NEWSWIRE) -- Rooflifters, North America’s leader in hydraulic roof lifting, announced that CEO Marty Shiff joined industrial advisor Justin Smith on the Industrial Insights podcast and video series to discuss cost-effective industrial building repositioning and clear height expansion.
In the episode, Shiff details how building owners and commercial real estate developers can modernize low-clearance industrial properties without total demolition or costly ground-up development.
Key Insights for Industrial Adaptive Reuse
- Manufacturing and Automation Demand: Rising demand for advanced manufacturing and automated logistics requires 28- to 36-foot vertical clearances, driving industrial conversions beyond traditional warehousing.
- Partial Roof Lifting: Facilities with mixed operations can execute targeted, partial roof lifts to create localized high-bay storage while keeping adjacent spaces active.
- Cost and Feasibility Breakdown: Shiff outlines project budgets for typical 100,000-square-foot buildings, comparing direct hydraulic lifting against complementary upgrades like ESFR sprinklers, dock doors, slab loading, and LED lighting.
- AI in Early-Stage Proposals: Rooflifters leverages AI-assisted modeling and visualizations to provide developers with fast feasibility assessments and clear project timelines.
Quick Facts: What Is Hydraulic Roof Lifting?
- The Process: Intact roofs are hydraulically elevated to double existing interior volume while preserving existing foundations and perimeter footprints.
- The Benefit: Delivers modern clear height space at a fraction of the cost, permitting delays, and carbon emissions of new construction.
- Watch/Listen: The full interview and video clips are available at smithcre.com/podcast/marty-shiff/ and major podcast streaming platforms.
About Rooflifters
Rooflifters is North America’s premier provider of hydraulic roof-lifting technology. The company specializes in elevating roof structures to increase vertical cubic space in commercial, retail, and industrial properties. Learn more at rooflifters.com.
About Justin Smith & Industrial Insights
Justin Smith, SIOR, is a Senior Vice President at Lee & Associates and host of the Industrial Insights podcast, focusing on commercial real estate trends, investment strategy, and industrial building modernization.
Media Contact:
Communications & Media Relations
Rooflifters
Email: info@rooflifters.com
Website: www.rooflifters.com
