NAPERVILLE, Ill., Nov. 10, 2026 (GLOBE NEWSWIRE) -- In a season full of store-bought everything, homemade still makes the biggest impression. This holiday season, Wilton is celebrating the bakers who show up with something made by hand through its Homemade for the Holidays campaign featuring a festive collection of recipes, bakeware, decorating essentials, and gift ideas designed to put homemade at the center of every gathering and every gift.
And "made by hand" doesn't have to mean from scratch. Whether it's a tin of cookies baked for the neighbors, a platter of decorated treats for the office cookie swap, or a bakeware set that helps someone start their own traditions, Homemade for the Holidays celebrates the effort behind every festive bake. “The holidays are when baking matters most. It's how people show up for each other,” said Shanta McGahey, Director of Brand & Community, Wilton. “Homemade for the Holidays is about making it easy to bake something you're proud to share, whether you're hosting the whole family, swapping cookies with friends, or wrapping up a gift for the baker in your life. For almost 100 years, Wilton has been part of those moments, and we want to help bakers of every skill level make this season their sweetest yet.”
Recipes for Every Holiday Happening
From showstopping centerpieces to cookie-swap favorites, Wilton's holiday recipe collection has something for every skill level, every table, and every gift list.
Hosting, Handled
- Holiday Wreath & Poinsettia Cupcakes - Classic vanilla cupcakes piped into festive wreaths and poinsettias, made easy with ready-to-use icing pouches.
- Mini Bacon Cheddar Pull-Apart Loaves - A savory, shareable bake that earns its spot on any hosting table, baked in Wilton's Gold 8-Cavity Mini Loaf Pan.
- Chocolate Fluted Tube Fruitcake - A rich chocolate twist on a holiday classic, finished with a snowy dusting of powdered sugar.
- Half-Dipped Candy Cane Snickerdoodles - Soft, cinnamon-sugar snickerdoodles dipped in White Candy Melts® and topped with candy cane sprinkles.
- Bourbon Bread Pudding with Boozy Caramel Sauce - A warm, make-ahead dessert for a crowd, drizzled with caramel right before serving.
The Secret to a Sweet Cookie Exchange
- Snowman & Christmas Tree Sugar Cookies - Wilton's classic cookie dough cut into holiday shapes and decorated with cookie icing and sparkling sugar.
- Christmas Swirl Cookies - Red, green, and vanilla pinwheel cookies rolled in holiday sprinkles. Slice, bake, and swap.
- Classic Buttery Spritz Cookies - A cookie-press tradition, finished with blue and dark green colored sugar.
- Double Chocolate Cranberry Cookies - Chewy, chocolatey, and studded with tart cranberries, a cookie tin essential.
The Wilton Holiday Gift Guide
From festive first batches to full spreads, Wilton’s Holiday Gift Guide makes it easy to give the gift of homemade, with every pick ready to shop at Walmart and Amazon.
For the Beginners: Everything they need for a first holiday batch.
- Premium 5-Piece Stackable Bakeware Set: a gift-ready set for cupcakes, cookies, and beyond
- Gold 3-Piece Baking Sheet Set: cookie sheets for their first tray of treats
- Finish with holiday sprinkles and decorating icing pouches in festive red, green, and white
For the Holiday Hosts: Gifts that make hosting easier and the spread even better.
- Gold 8-Cavity Mini Loaf Pan: perfectly portioned loaves made to gift
- Premium Oblong Pan with Lid: goes from the oven to the party
- Premium 5-Piece Stackable Bakeware Set: a full bakeware set that stacks to save space
- Add cookie icing so guests can decorate with ease
For the Cookie Exchanges: Festive finishes for the batch that comes back empty.
- Gold 3-Piece Baking Sheet Set and Cooling Grid: built for the best batches
- Really Big Spatula: ready to scoop the biggest batches
- 18-Piece Christmas Cookie Cutter Set: for a festive tray of treats
- Finish with ready-to-use cookie icing
For the Pro Bakers: Bakeware upgrades they want but never buy for themselves.
- Premium Non-Stick Fluted Tube Pan, 6-Inch: a showstopping upgrade
- Gold 6-Piece Bakeware Set: the set every pro wants
- Premium 9-Inch Springform Pan: removable sides for a flawless finish
- Premium Oblong Pan with Lid: earns its place in any pro kitchen
- Finish with Gold Sugar Pearl Sprinkles
For the Stocking Stuffers: Who says the cookies are only for Santa?
- Simple Success Cookie Press: small enough to stuff, ready for batch after batch
- Really Big Spatula: for the biggest of batches
- Fill out the stocking with decorating icing pouches, Candy Melts®, and sprinkles
The clickable gift guide is available now at Wilton.com with every pick ready to shop at Walmart and Amazon.
Share Your Homemade Holidays
This season, Wilton invites bakers everywhere to show off what they're baking, swapping, and gifting. Tag @WiltonCakes on social media for a chance to be featured with Wilton's community of over 8 million bakers and decorators. Because the most meaningful gifts are the ones made by hand.
All Homemade for the Holidays products are available at Walmart and Amazon. For recipes, the Holiday Gift Guide, and more inspiration, visit Wilton.com/holiday-happenings/.
About Wilton Brands
Since 1929, Wilton has been a pioneer in baking and cake decorating with a commitment to teaching and inspiring bakers of every kind. Today, Wilton continues to champion adding sparkle and fun to any occasion with an array of renowned baking and decorating products in over 105 countries and skill-building classes at the Wilton Sweet Studio. From beginning bakers to advanced professionals, Wilton's expansive product line and expert guidance are designed to help anyone create sweeter moments. Be inspired at www.wilton.com.
Media Contact:
Abby Penich
abby@marketing312.com
(630) 212-2229
Photos accompanying this announcement are available at:
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